Maize Quest’s “The Power of “We”” – Alleviating loneliness with collaboration.

Being a small, farm business owner can be a lonely life. Long hours and geographic isolation, plus the isolation of being a business owner when everyone else has a job, makes it a tough road.
The toughest part isn’t being alone, though, it’s the isolation from the feedback, community and ideas of others.
Fortunately, that isolation need no longer be so deep. I’ll share with you a few tips and tricks to alleviate the isolation and open your business to fresh ideas and feedback from other business owners online.

NAFDMA online, year round. If you are reading this, you likely know that I’m a big supporter of the North American Farm Direct Marketing Association. it is the largest independent group of farm marketers and agritourism operators in the world.

(Aside: Why did I say “independent”? By independent, NAFDMA is a group that exists for, and is directed by, its members, and is, specifically, not controlled by a for-profit company, such as Maize Quest.)
NAFDMA recently made a big switch from being a convention-based organization to being a membership organization with benefits available all year, even if you don’t attend the annual convention. (You can read more about the membership benefits [CLICK] here.)

How to use Facebook for collaboration.One of the most widely accessed NAFDMA benefits is a Closed Facebook Group for members only. There I’ve seen questions from sky-diving farmers to peanut butter recipes to vendor recommendations. Each one a chance for brainstorming and sharing regardless of location or time of day.

Accessing a group like this can save you thousands of dollars and hours of time. The camaraderie of connecting with like minded business people is worth the low price of admission – Just $250 for a premium membership. (You’ve likely seen a dinner bill bigger than that!)  The neat thing is that the group is just one of the new benefits. (Have you seen the magazine? Email me for more info if you like.)

Buy the class, get the group included. The Private VIP Facebook Group is creating big value in our Agritourism Manager Boot Camp Class as well. It is so wonderful to be with a group of people, all working on the same problems at the same time.

Members post their homework assignments and get feedback and accountability from other classmates. (It was fun to see all the last minute crammers post the night before the assignment was due. Took me back to high school!)

Why this all matters.

  1. You can’t think of everything. Tap the Power of ‘We” by connecting with other like-minded individuals.
  2. We all need to connect and share as human beings. It’s good for us to talk, vent, solve, and receive help.
  3. Geography is no longer a limitation. Neither is time.
You can do it, too. Setting up a group is as easy as 5 clicks from your Facebook Home Page.
  1. Choose an “Open Group” for public topics.
  2. Choose a “Closed Group” for limited access
  3. Choose “Secret Group” for your own VIPs.

Invite some friends and collaborate, share pictures, videos, files, add questions and have discussions without being limited by space or time.

There is no longer a need to be alone in business and go without the benefit of peer-to-peer interaction each week or even each day.

 That is something you to which you can assign a great value.

I hope to connect with you soon.

Have a great week,

“The Coach vs. The Manager”

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Interesting Image
Hey Hugh,

Last week, we took a look at the difference a coach can make in the outcome of a race, with just a very words of encouragement. At the end of the story, which you can read here if you missed it, I promised a deeper look into the differences between managers and coaches. Most importantly the differences in the behaviors of managers and the behaviors of coaches. The model for change I’ve found important in my life has come in the broad strokes of “Believe”, “Act”, “Become”.

Let me give you an example:
If you want to be a better family member, more involved in your kids lives, you might be thinking.
I haven’t yet become a better person, so I can’t be a better Dad.
That ends the discussion right there, and you might proceed to return to your office for more work, because you believe you can’t be better.
“Believe” – “Act” – “Become” With a mindset of “Believe”, “Act”, “Become”, you would think like this:
“I believe that there is a way I can be a better Dad/Husband/Child.” If I were going to “act” like a good Dad, what would I do? [Create a list of Good Dad actions] Then pick an action, such as “I’m going to make it home for dinner ON TIME tonight” Repeat actions from the list. As you perform more actions from the list, lo and behold, you “Become” a better Mom/Dad/Spouse/Daughter.
I hate management. Well, I hate the term “management” as, to me, it conjures the image of a person who moves things around, but doesn’t move things forward. You are welcome to disagree, but at least you understand my position.
A coach, on the other hand, is someone who looks inside a person, sees the potential within that person and somehow figures out a way to get that person to realize that potential. Often the athlete or business person being coached didn’t even know of what he or she was capable, but the coach did.
The best players have coaches. They have managers, too, but the manager is simply “moving around” what the player earns. If the player isn’t well coached, her career in sports is short lived. I bet not a single player would, if prompted to be able to keep just one of the two, would choose the manager over the coach. The coach pushes the player forward.
The best teachers are coaches. I know that my favorite teachers were absolutely the toughest. Who was your favorite teacher? (TWEET This!) My 2nd grade teacher, who was so old she taught my father as well, was so mean I saw her grab a kid by the hair and sack him with a ruler. You didn’t cross Mrs. Stewart, but I excelled in her class because she wouldn’t let me slide. She saw inside me and pushed until I saw it, too.
The best FFA leaders are coaches. When we pieced together a rag-tag bunch of FFA kids for a Parliamentary Procedure Team in high school, our teacher was the only one one, I mean the only one, with the belief that we could make it to the state competition. We didn’t win, but we made it to Penn State to take a swing at it, because he looked inside each of us and believed more than we believed ourselves that it was possible.
The best business people are coaches. I have a friend who owns some Chick-Fil-A stores in Virginia and he told me years ago, “Making chicken is easy. We’re in the HR [Human Resources] business.” He’s been through it all on the HR front and the cornerstone of his chicken business is coaching and developing people. It’s also a source of great joy for him as he enjoys seeing “kids” develop into full-time staff.
The best farm operators are coaches. This means you. I encourage you to move from a limited position as a “manager” in to the role of “coach” this season. Mangers are just moving things around, barking orders, directing every micro-movement of their staff, desperately trying to control each person as they might a cog in a machine.
The bigger your operation gets, the more stressful things become as you feel control slipping from your grasp as the details of controlling each person multiply by an order of magnitude. You feel like you’re slipping down a slope and picking up speed.
(Ever feel like that?)
Coaches aren’t allowed on the field. My son plays soccer and this past year marked the change from coaches being allowed on the field with the youngest players, to coaches forbidden to leave the side line. Thus is your life as a farm operator. You can’t be in the game anymore. Your operation is too large. You can’t cover the field for your players. You can’t manage them individually on each and every play. You have to coach them and put them on the field. Just as it’s challenging to let go of the parental control of your child; to let that child make his or her own decisions, so to must you let go of the tight reigns you hold on your employees. You have to coach them, then let them on the field to play.
Let’s end with a few questions for you, as the coach: I challenge you to think through and write down your answers:
How much time to do you spend preparing to coach your staff? How much time do you spend in the locker room with them preparing for the game? How much time to you and your players spend practicing without a “live” opponent, or in our case, “live” guests? Would a collegiate basketball coach send his team onto the court without hours of practice? How much time do you spend developing your game plan? How much time do you spend developing “plays”, specific moves your team members must to take react to a given situation?
Each and every day we must make a choice: Coach or Manager. Are you going to “move things around and hold on for dear life” or look inside someone on your team and find a way to “pull out the potential” they might not even know they have?
Have a great week, coach. Hugh
PS We’d love to help you. There’s a special on now for the remainder of the first 100 seats in Agritourism Manager Boot Camp. This is the online course in which we “coach the coaches”, coach you directly through the preparation you need to guide your team through the “big game” of fall harvest season.
I hope you’ll join us for a FREE Preview April 22, at 2PM EST. Join SIXTY-FIVE other farms and register right now and you get additional coaching resources each week leading up to the LIVE webinar event.
If you can’t make it to the LIVE event, we’ll send you a link of the recording as soon as it’s loaded, IF you register above. If you like what you see and are ready to be coached, you may reserve your seat in the class right now. You won’t be the first one reserved, but we still have seats with a BONUS, individual coaching call included with your class. Reserve for the class now and SAVE $400.

  Hugh McPherson Maize Quest’s Maze Master 251 E Maple Lawn Rd New Park PA 17352 866-WE-LOSE-U Ext 102 Join the Quest!
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Maize Quest 251 E. Maple Lawn Rd. New Park, Pennsylvania 17352 United States (717) 382-4878